Rent instead of sale: The first Swiss manufacturers are pushing ahead

7. March 2022


Companies in Switzerland are still struggling with more sustainability. But there are pioneers who are committed to longer product life cycles and less resource consumption.

V-ZUG, Swiss manufacturer of innovative household appliances, rents washing machines, which is good for the wallet and the environment. However, many companies struggle with sustainability.

It is first attempt. An attempt to create a long-term variety of headquarters on the head. Instead of new washing machines for sale, V-ZUG is located in the business. The devices are in ownership of V-ZUG, as well as the responsibility for maintenance and repair.

Why? Marcel Niederberger, who uses the currency of the domestic public health authorities, is also responsible for the currency of the company. As he said: „We want raw materials to be able to stay in the cross-country – a core principle of cross-country trade.“

It is now a V-ZUG “one 100 washing machines” in the customer. After the end of rental period, after just two years, the company will return the equipment, but once again. Niederberger will be able to do business in this full-fledged new art.

For V-ZUG, increase the need to invest more in the longevity of the products. If a V-ZUG is available for repairs and service, you must use the rental. Or, as a V-ZUG, Niederberger says: „If you want more service, we will be better at business.“



SBB will have longer use cycles


An owner is the Swiss Federal Railways (SBB). You will find the accommodation in Basel directly by the railway station St. Johann, a conversion with 69 apartments. In each room there is a washing tower of the V-ZUG – all along.

So far is at the expense of the price, which is not based on the longevity of the products, according to the SBB overall project manager Samuel Pillichody. As he said: „Always in life cycles – that’s exactly what we want to do. We will make the manufacturer motivated, produce products, live the length – like more.“

In the Swiss business landscape there are many business models. Tobias Stucki, from the Fachhochschule Bern, has joined in cooperation with the ETH Zürich, as well as the wide range of district economy is also a resource, the resources are efficient as possible, in terms of man-made products are developed, recycled and used materials.

Stucki’s conclusion: „40 percent of Swiss companies make a point of ecological sustainability after no warranty.“ Good 10 percent wagons are on the new, circular business model.

The issue: The lack of consistency of a product, also increases the length of the product, and will be reimbursed by the individual consumer. Stucki said: „When companies in high quality are invested and more high in their production costs, “after the product is more enjoyable and rendered, there is no need to come up with it, all business models are published.”

For rent instead of: At Autos or Skis, the medium is quite normal. And after all, the theme in Switzerland is still not very hot, very hot as in Germany. Learn the big player as Ikea.

Lucie Rein will change them. In our ideal development, consumers become more and more popular, but there are no more important conditions for them. As she said: „We live in a world with limited resources, we can’t go to all things.”

You are ecologically rich, economically active. Rein is Sharely’s chef, a platform, who can rent and rent all-day art. Specially delivered their period Drones, car trailers and projectors.

45,000 users have a share of Sharely. Lucie Rein will pay the number of this year at 300,000. With help of financial investors have professionally trained their platforms. A risk of the 31-year-old successes is: „Take Spotify or Netflix as an example. Nothing to come up with more on the idea, make a movie. This paradigm change can also be found at the site.”

Lucie Rein has a manager for large-scale gears, Nestlé and Barilla. After that has the “Too good to go” app in Switzerland. You won’t have good tunes. You will be fine and damn money.

Sustainability is important, as she said. But there is no need to win customers. She add: „We need to be connected with other products.” In the fall of Sharely, there is a common sense: If you want to, you can come here with a few clicks and a short time.

Only: To do this wants a lot of places in many places. The number of tenderers raised, especially Lucie Rein companies from the retail store in Bord. Large chains such as OBI offer very good – uneven from Sharely – single article. Lucie Rein will be able to play many big players on his platform.

The entrepreneur is already in business with retail company Migros Zurich: Migros Zurich offers a good ten products from its specialist stores Do it + Garden for rent on Sharely, for example scarifiers.

Is that worth it for Migros? Division manager Marcel Leimgruber calculates as follows: „The rented items need additional sales – not that the customer lacks the care product at home when he rents a carpet vacuum.”

Also the managing staff of Kärcher offers products on Sharely. Interdiscount did this too, it has to come back again.

The chef will provide more information on his platform, including neighborhoods. As he said: „If you go today, you can only buy or not buy.” When a third option is available – you can find new people new customers.

Rent instead of buy: The first step in cross-country trade is practiced. I’m right in swing but not yet. The summons of the economy, Tobias Stucki, also came together, and Switzerland returned the damages. As he said: „In other countries, a man with cross-country trade is still a long way to go.”

But she’s not really in the mood yet. According to economist Tobias Stucki, this is also due to the fact that Switzerland started late. As he said: „In other countries, the circular economy has been around for a long time and is progressing.”


Why watches are not rented


Stucki believes that the pressure on local companies is still not great enough to rethink. He explains this using the example of the watch industry. Mechanical Swiss watches are of high quality and durable – but there are hardly any circular business models, no watch rental.

The reason is the high willingness of consumers to pay: „As long as companies can raise prices, if they produce their products for a longer period of time, they can also maintain their sales.” Switching to circular business models is then not necessary from a purely business point of view.



Published by CVTI